Norbert the Bear was a special mascot for Stor-All. His story was developed to bring comfort to those customers going through something tragic. When a person is getting a storage unit, 80% of the time it's for a somber reason. Someone has passed away, they had to move somewhere smaller, they are dealing with divorce. Norbert is a little gift we give to those who need a hug. He comes with a card around his neck explaining his name and adoption story. He also travelled with customers and staff alike giving him his own adventure Facebook page. This was a pretty radical campaign for its time. Seeing the customers soften to Norbert was magical for me.